Latest Article - Marketing
The shift in marketing focus
Latest Article - Security
Why Talent, Not Skills, is the Key to Cybersecurity Success
We know there aren’t enough people to meet current and future cybersecurity needs. But are we focused on developing the right areas?
Latest Article - General
Becoming a 1.5°C company:Why Mars Is Spending $1billion on Becoming Sustainable
Taking a closer look at why and how one of the world’s biggest and most recognizable brands made sustainability one of its core business objectives.
Latest Article - Technology
Customer Experience (CX) Innovation Begins with a Simple Question:What If?
A Look at Learnings from H&M at the GDS CX Innovation Summit
Latest Article - CX
A Costly Distraction?Why Customer Delight Could Be Fool’s Gold
Marketing
Article
The Ultimate Guide to Emotional Branding
This guide illustrates why emotional branding is essential to all brands when developing brand strategies in such a competitive marketplace.
Marketing
Article
Big Data Analysis at Work: Big Change, Increased Employee Productivity
Big data analysis applied to the workplace can improve stagnating productivity figures amongst employees of the knowledge economy
Sales
Article
4 Tips for Commercial Success: How to extend sales culture beyond the sales floor
What does it take for commercial success? The Senior Director of European Sales at GE Digital uncovers the main tips
Security
Article
6 Information Security Challenges Facing the CISO in 2021
2021 is a year for proactive security leadership and operations. Here are 9 cyber experts on the key to realizing success.
Sales
Article
Microsoft’s Digital Transformation Journey
Helen Fanucci, our Keynote speaker shares Microsoft's Digital Transformation journey and elaborates the two crucial elements
Technology
Article
Lemonade Insurance: There’s nothing sour about this digital transformation
How Lemonade Insurance is changing the industry by using artificial intelligence to sign up and make insurance claims
Technology
Article
Blockchain Beyond FinTech – Why American Voters Should Be Interested
How leaders in the finance industry say block chain will soon revolutionize the gaming industry and the election process
Sales
Article
Marketers Talk Fundamentals of Digital Customer Journey at CMO Insight Summit
Marketers from Anheuser-Busch, PGA, Unilever and more share insights at the 2019 executive event.
Sales
Article
Why can’t telcos get customer experience right?
The telecoms industry as a whole typically performs poorly when it comes to customer experience. So where does it need to change?