Latest Article - Marketing
The shift in marketing focus
Latest Article - Security
Why Talent, Not Skills, is the Key to Cybersecurity Success
We know there aren’t enough people to meet current and future cybersecurity needs. But are we focused on developing the right areas?
Latest Article - General
Becoming a 1.5°C company:Why Mars Is Spending $1billion on Becoming Sustainable
Taking a closer look at why and how one of the world’s biggest and most recognizable brands made sustainability one of its core business objectives.
Latest Article - Technology
Customer Experience (CX) Innovation Begins with a Simple Question:What If?
A Look at Learnings from H&M at the GDS CX Innovation Summit
Latest Article - CX
A Costly Distraction?Why Customer Delight Could Be Fool’s Gold
CX
Article
7 Leaders on Customer Journey and CX Transformation in 2022
The customer journey has never been more difficult to plan for, with this in mind, should we adjust our attitudes in 2022?
Marketing
Article
The Digital Customer Experience and the Impact of Content
There are two defining truths in marketing today. First, content is the great leveler in helping to define your brand and tone, and second, providing
Marketing
Article
What is Authentic Engagement and how should it move with the Zeitgeist?
The breakdown of the traditional marketing model isn’t news at this stage, but the steady pressures of quarantine and economic uncertainty have made t
Marketing
Article
How To Balance Risk And Reward In Controversial Marketing
2020 brought a new digital consumer to the mainstream – but how can marketers create campaigns that reliably deliver results whilst also engaging in c
Marketing
Article
What is the future of the Chief Marketing Officer (CMO)?
The focus must be on creating a strategic and resilient brand strategy that keeps pace with modern consumers.
IT
Article
What is organizational innovation and how can I implement it?
Looking ahead might feel impossible right now, but it’s also essential.
Technology
Article
Your Guide to Cybersecurity Risk Prevention in 2022
Cybersecurity risk prevention is pivotal to the modern organization but how can we more effectively prevent cybersecurity breaches?
Marketing
Article
How data driven approaches create seamless customer experiences
Companies with data-driven approaches are 6 times more likely to be profitable year-on-year, and 23 times more likely to acquire new customers.
IT
Article
The GDS Summit Delegate Experience
What is a GDS Summit and how can attending as a delegate help you to deliver success?