Latest Article - Marketing
The shift in marketing focus
Latest Article - Security
Why Talent, Not Skills, is the Key to Cybersecurity Success
We know there aren’t enough people to meet current and future cybersecurity needs. But are we focused on developing the right areas?
Latest Article - General
Becoming a 1.5°C company:Why Mars Is Spending $1billion on Becoming Sustainable
Taking a closer look at why and how one of the world’s biggest and most recognizable brands made sustainability one of its core business objectives.
Latest Article - Technology
Customer Experience (CX) Innovation Begins with a Simple Question:What If?
A Look at Learnings from H&M at the GDS CX Innovation Summit
Latest Article - CX
A Costly Distraction?Why Customer Delight Could Be Fool’s Gold
Marketing
Article
The Digital Customer Experience and the Impact of Content
There are two defining truths in marketing today. First, content is the great leveler in helping to define your brand and tone, and second, providing
Marketing
Article
What is Authentic Engagement and how should it move with the Zeitgeist?
The breakdown of the traditional marketing model isn’t news at this stage, but the steady pressures of quarantine and economic uncertainty have made t
Marketing
Article
How To Balance Risk And Reward In Controversial Marketing
2020 brought a new digital consumer to the mainstream – but how can marketers create campaigns that reliably deliver results whilst also engaging in c
Marketing
Article
What is the future of the Chief Marketing Officer (CMO)?
The focus must be on creating a strategic and resilient brand strategy that keeps pace with modern consumers.
IT
Article
What is organizational innovation and how can I implement it?
Looking ahead might feel impossible right now, but it’s also essential.
Technology
Article
Your Guide to Cybersecurity Risk Prevention in 2022
Cybersecurity risk prevention is pivotal to the modern organization but how can we more effectively prevent cybersecurity breaches?
CX
Article
Using technology to improve the customer experience
How are AI chatbots improving the customer service experience from a customer’s point of view and from a business’ point view?
Sales
Article
How to Connect Your Sales and Marketing Teams
Senior executives say a closer relationship between Sales and Marketing is the key to scaling lead and revenue generation
HR
Article
Why is Diversity, Inclusion and Belonging So Important?
No matter the subject matter, the discussion of DI&B often comes up at GDS events. Why is it such an important topic? What should we be doing?And why?