Latest Article - Marketing
The shift in marketing focus
Latest Article - Security
Why Talent, Not Skills, is the Key to Cybersecurity Success
We know there aren’t enough people to meet current and future cybersecurity needs. But are we focused on developing the right areas?
Latest Article - General
Becoming a 1.5°C company:Why Mars Is Spending $1billion on Becoming Sustainable
Taking a closer look at why and how one of the world’s biggest and most recognizable brands made sustainability one of its core business objectives.
Latest Article - Technology
Customer Experience (CX) Innovation Begins with a Simple Question:What If?
A Look at Learnings from H&M at the GDS CX Innovation Summit
Latest Article - CX
A Costly Distraction?Why Customer Delight Could Be Fool’s Gold
Marketing
Article
The Value of a Multi-tasking Store Associate
Recognizing the power of an OMNI strategy
Sales
Article
Customer Relationship Building in the Digital Sales World
Why you should be focused on perfecting your digital sales strategy.
CX
Article
Take CX to the Next Level: I See it, I Want it!
Why Marketing and CX teams need to combine forces to improve organizational growth.
Marketing
Article
Digital First Marketing in a Data Driven World
How can marketers deliver meaningful, cohesive, and connected customer experiences in a digital-first world?
Sales
Article
CRM: Managing Every Customer Interaction
How can you enable your team to deliver, capture, and manage every customer interaction across all channels?
CX
Article
From Notifications to Enhanced Communications
Create new digital communications interactions by turning notifications and transactions into meaningful conversations and to stay ahead of the curve.
CX
Article
Transforming CX for the Millennial and Gen Z Buyer
The Future of CX - How to connect, engage and convert the Millennial and Gen Z consumer.
HR
Article
How to Evaluate Your Hybrid Work Experience
Is your business handling the challenges of hybrid work?
CX
Article
What is the Voice of the Customer in 2022?
Why is the voice of the customer important? What are the benefits for the brand and the consumer?