Digital is reshaping every aspect of the consumer-packaged goods (CPG) space. Rapidly changing customer expectations, competition from private label and digitally native direct-to-consumer (D2C) brands, and innovative technologies are blurring the lines between online and offline channels and experiences. CPGs face the real challenge of the customer being the retailer and not being able to know the end consumer.

Creating value for CPG brands starts with optimizing the value of CPG data. The proliferation of new apps, platforms and services has been reshaping consumers’ shopping behavior for years. Master data management (MDM) helps CPG companies govern their data to make it fit for commerce, compliance, supply chain optimization and analytics. Join Stibo Systems and a select group of likeminded industry peers for a Meet the Boss virtual roundtable as we discuss challenges facing CPG brands and best solutions to leverage for innovation and growth.

Stibo Systems, the master data management company, is the trusted enabler of data transparency. Our solutions are the driving force behind forward-thinking companies around the world that have unlocked the strategic value of their master data. We empower them to improve the customer experience, drive innovation and growth and create an essential foundation for digital transformation. This gives them the transparency they require and desire – a single, accurate view of their master data – so they can make informed decisions and achieve goals of scale, scope and ambition. Stibo Systems is a privately held subsidiary of the Stibo A/S group, founded in 1794, and is headquartered in Aarhus, Denmark.