To say a lot has changed over the last year would be an understatement. Rising inflation and macroeconomic uncertainty have emerged as tangible threats across the globe. As the days of ‘growth at all costs’ come to an end, organisations are becoming laser focused on operational efficiency. This is having major downstream effects on how they collect and process customer data.

In tandem, the CDP (Customer Data Platform) has become a cornerstone of the modern technology stack, as the volume and complexity of customer data has soared exponentially. But now, organisations are striving to do even more with their data. A CDP has moved beyond collection, and now the focus is activation.

Join Twilio Segment and a select group of industry peers to discuss your current challenges with customer data platforms. Find out how and why customer data is powering customer engagement to drive retention and loyalty. Share best practices in this Meet The Boss roundtable.

Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications.

By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

Founded in 2008, Twilio has over 5,000 employees in 26 offices in 17 countries and counting, with headquarters in San Francisco and other offices in Atlanta, Bangalore, Berlin, Bogotá, Denver, Dublin, Paris, Prague, Hong Kong, Irvine, London, Madrid, Munich, Malmö, Mountain View, Redwood City, New York City, São Paulo, Sydney, Melbourne, Singapore, Tallinn, and Tokyo.