CMO Digital Summit:Disruptive marketing for a disrupted era
CMO Digital Summit
CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
Why Attend
New connections
Build new connections with likeminded senior leaders
Business trends
Stay current with emerging business trends
Key takeaways
Downloadable and actionable takeaways
New partnerships
Accelerate key projects through meaningful new partnerships
Insights
De-risk new projects by gaining a broad range of insights
New technologies
Understand the impact new technology can make
Trusted by
We host global organizations with the conversations that matter. That’s why we’re trusted by these top brands.
Past Programme
09:00 - 09:15
Opening Remarks
Intro & Diamond Commentary
09:15 - 09:45
Keynote
Aligning Purpose with Brand Strategy
09:45 - 10:25
Panel Discussion
Leading Marketing in 2022 & Beyond
In addition to external and technological factors, there are also organisational barriers to providing a seamless consumer experience. The need to be agile has also never been as pressing as in the post-pandemic era. The CMO role is constantly evolving and addressing the current accelerated pace of change requires CMOs to reinvent and innovate, not just themselves but their teams and marketing itself.
Elevating the role of marketing in the business requires marketers to evolve their talent models in line with some familiar yet demanding themes that have been accelerated as a result of the pandemic; AI is making us faster and smarter workers; people are opting out of traditional 9-to-5 jobs in favour of the gig economy; and new patterns for on-the-job training and continuous learning are altering how we expand our skill sets. Is putting leadership innovation and talent at the forefront of the agenda the best way to address this accelerated pace of change?
10:25 - 10:35
Insight Break
Why Human Connection is the Key to Growth in 2023
10:35 - 11:25
Roundtables
Track 1: Future-Proofing Data Strategies in a Cookie-less World
With the tectonic shifts the past two years has presented, organizations are rethinking why they exist and how they can make an impact beyond maximising profits and consumer expectations are aligned with this.
Brand purpose is driving decision making, from product delivery to employee experience and community engagement. So, how does marketing play a role in purpose?
According to a Deloitte survey, the primary drivers of purchase decisions are pricing and quality. However, there are other dimensions consumers value, that are becoming differentiators in purchase decisioning. Sustainability, data privacy and action in social inequity are some of the areas organizations need to be thinking about to sustain growth and develop deeper relationships with customers.
Join to discuss the following:
•What does it take for brands to be purpose-centric?
•How can organizations translate purpose into action?
•Is brand purpose driving decision making in your organization?
•How do brands measure the impact of purpose-led strategies?
•How can brands use purpose to anticipate customer demand and drive loyalty?
Track 2: AI in Action: Revamp your Customer Experience
Booming customer expectations, combined with an influx of digital channels and hybrid journeys have made it difficult for organizations to provide engaging experiences for customers. Notifying customers with the right information and incentives is crucial, but timeliness is imperative if marketers are to make an impact.
AI offers real value in this space, and when used in partnership with customer agents, is a very powerful way of embedding humanity into the buyer’s journey and offers opportunities to expand your view of the customer beyond the point of sale. To activate these benefits, brands must build harmonious relationships between AI and contact centres as a means of impacting the entire customer experience and creating a more holistic customer solution.
Join this roundtable to explore the following:
•How can we gain an understanding of our current customer experience to allow us to make improvements moving forward?
•What role does AI play in generating value for the customer?
•How do brands unify channels and touch points throughout the customer journey?
•How can we reimagine contact centres to become revenue generators?
Track 3: Unlocking the Power of Content
When content resonates with consumers it has the power to breathe life and soul into brands, products and services, as well as enabling very tangible outcomes for organizations.
The necessity to diversify content and heighten engagement has never been more pertinent to brands in a crowded digital world. TikTok and Instagram Reels have given a new lease of life to video marketers, as easily-digestible nuggets of value that enable deeper consumer connections and immediately capture attention.
More and more channels are available to brands as consumer demands shift – the key now, is to know your customer, and align your content strategy accordingly.
Get involved to discuss:
•How do brands publish content to all channels and measure experience impact?
•Should we be prioritising video marketing as a means of captivating consumer attention?
•How can brands ensure content is diversified enough to meet all target audiences?
•What is the role of social media in content marketing strategies? Do influencers play a part in this?
•What is the future of content for your brand?
11:25 - 11:30
Short Break
11:30 - 12:10
Keynote
Building the Business Case for your Team
This segment will look at the building the business case from two dimensions:
•How to build your value proposition in the Board room in order to secure C-level support for large investments, organizational transformation & once you have the funds and the right folks on board
•How to create an exciting employee value proposition, that will ensure your top talent stays for the journey.
12:10 - 12:40
Headline Keynote
Discover The Frictionless Digital Transformation That Drives 4x Engagement And 3x Conversion
New age consumers are tech-savvy and crave a whole new level of digital experience, but developing a cohesive marketing innovation strategy that excites and engages with customers is always a challenge for business enterprises. How are you responding to this growing demographic’s digital desires? Learn from Krister Karjalainen, Managing Director of Nordics at Firework, about how to shift your storytelling and customer engagement experience to drive digital transformation.
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
Growing with Purpose through Brand and Culture
It is well documented that consumers expect more from brands than ever before and that a purpose driven approach to building brands can deliver accelerated and sustainable growth. Richie demonstrates how Mondelēz are embracing a purpose driven approach to brand building – and goes beyond this by discussing how brand growth and organizational culture growth can work hand in hand.
09:40 - 10:20
Panel 2
Aligning Purpose with Brand Strategy: The Future of Growth
With the tectonic shifts the past two years has presented, organizations are rethinking why they exist and how they can make an impact beyond maximising profits and consumer expectations are aligned with this.
According to a Deloitte survey, the primary drivers of purchase decisions are pricing and quality. However, there are other dimensions consumers value, that are becoming differentiators in purchase decisioning. Sustainability, data privacy and action in social inequity are some of the areas organizations need to be thinking about to sustain growth and develop deeper relationships with customers.
Key areas of discussion include:
•What does it take for brands to be purpose-centric?
•How can organizations translate purpose into action?
•Is brand purpose driving decision making in your organization?
•How do brands measure the impact of purpose-led strategies?
•How can brands use purpose to anticipate customer demand and drive loyalty?
10:20 - 10:30
Insight Break
10:35 - 11:25
Roundtables
Track 1: Future-Proofing Data Strategies in a Cookie-less World
With the tectonic shifts the past two years has presented, organizations are rethinking why they exist and how they can make an impact beyond maximising profits and consumer expectations are aligned with this.
Brand purpose is driving decision making, from product delivery to employee experience and community engagement. So, how does marketing play a role in purpose?
According to a Deloitte survey, the primary drivers of purchase decisions are pricing and quality. However, there are other dimensions consumers value, that are becoming differentiators in purchase decisioning. Sustainability, data privacy and action in social inequity are some of the areas organizations need to be thinking about to sustain growth and develop deeper relationships with customers.
Join to discuss the following:
•What does it take for brands to be purpose-centric?
•How can organizations translate purpose into action?
•Is brand purpose driving decision making in your organization?
•How do brands measure the impact of purpose-led strategies?
•How can brands use purpose to anticipate customer demand and drive loyalty?
Track 2: AI in Action: Revamp your Customer Experience
Booming customer expectations, combined with an influx of digital channels and hybrid journeys have made it difficult for organizations to provide engaging experiences for customers. Notifying customers with the right information and incentives is crucial, but timeliness is imperative if marketers are to make an impact.
AI offers real value in this space, and when used in partnership with customer agents, is a very powerful way of embedding humanity into the buyer’s journey and offers opportunities to expand your view of the customer beyond the point of sale. To activate these benefits, brands must build harmonious relationships between AI and contact centres as a means of impacting the entire customer experience and creating a more holistic customer solution.
Join this roundtable to explore the following:
•How can we gain an understanding of our current customer experience to allow us to make improvements moving forward?
•What role does AI play in generating value for the customer?
•How do brands unify channels and touch points throughout the customer journey?
•How can we reimagine contact centres to become revenue generators?
Track 3: Unlocking the Power of Content
When content resonates with consumers it has the power to breathe life and soul into brands, products and services, as well as enabling very tangible outcomes for organizations.
The necessity to diversify content and heighten engagement has never been more pertinent to brands in a crowded digital world. TikTok and Instagram Reels have given a new lease of life to video marketers, as easily-digestible nuggets of value that enable deeper consumer connections and immediately capture attention.
More and more channels are available to brands as consumer demands shift – the key now, is to know your customer, and align your content strategy accordingly.
Get involved to discuss:
•How do brands publish content to all channels and measure experience impact?
•Should we be prioritising video marketing as a means of captivating consumer attention?
•How can brands ensure content is diversified enough to meet all target audiences?
•What is the role of social media in content marketing strategies? Do influencers play a part in this?
•What is the future of content for your brand?
11:25 - 11:55
Innovation Exchange Keynote
Personalisation at Scale: M&S’ Journey to Personalise 6B Customer Interactions
Global retailer M&S embarked on a journey in 2020 to transform their customer interactions through personalisation, across their wide base of customers purchasing apparel, food, homeware and banking products. As any marketer knows this is no small task.
In this session, Alex Williams the Head of Growth and Personalisation for M&S will share details of how the UK’s leading retailer is building the capability to personalise at scale. Alex will take us on a journey from where they started 2 years ago, to delivering over 1B personalised customer interactions, and hundreds of millions of incremental revenue.
In this session you will learn:
•The key elements to build a foundation for personalisation excellence
•Scaling personalisation across millions of customer interactions
•What’s next in M&S’ journey
12:00 - 12:30
Closing Prime Keynote
The Metaverse: Building for the Future
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
Navigating Business Transformation – A Simple Guide to Success
09:40 - 10:20
Panel Discussion
Digital Marketing in a Post-Pandemic World
As we look ahead, digital is set to dominate as the channel of choice to take the lion’s share of consumer attention. The demand for infinite digital content creation is challenging marketers to automate, or suffer the consequences and lose out to more digital-savvy competitors.
Rising to meet customers’ digital expectations is a top priority for brands across the world, so how can marketers deliver more relevant content and drive meaningful customer engagement in a digital-first world while increasing process efficiencies and higher marketing ROI?
10:20 - 10:30
Insight Break
10:30 - 11:20
Roundtable Leaders Panel
11:20 - 11:30
Short Break
11:30 - 12:00
Innovation Exchange Keynote
Transformation in a Disruptive Era: Lessons From a Legacy Company
12:01 - 12:31
Closing Keynote
Conversational Marketing in the Age of Third-Party Data Deprecation
By the end of 2024, most of the signals from third-party tracking will no longer exist. Without browser and device data, marketers must find other means to deliver great customer experiences and help businesses deliver the right messaging to their customers across any channel. In this keynote by Rachel Thornton, CMO at MessageBird, she will explore how conversational marketing helps improve customer experiences and can help bridge the gap between the loss of third-party data and the personalized experiences your customers expect.
12:31 - 12:41
Insight Break -Closing Comments
Previous Speakers
Becky Moffat
Jesper Damsgaard
Alexandra Gaillard
Alex Williams
Rachel Thornton
Richard Atkinson-Toal
Richie Gray
Mariana Rodrigues
Sebastien Audoux
Francesco Federico
Nuno Taveira
Stephen Gee
Liz Fendt
Abdu Alhadithi
Jennsen Fung
Krister Karjalainen
Lars Zirpins
Matt Davidson
Natasha Briefel
Firdaous El Honsali
Rik Strubel
Antoine Le Nel
Stephanie Sievers
Luc Osborne
Stefano Volpetti
An immersive
event experience
interactive features including:
Audience Interaction
Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.
Interactive Live Polling
Keep engaged through interactive live polling and gamification tools.
Direct connections
Ask your questions face-to-face with the speakers via our leading stage technology.
Relationship building
Build stronger connections with leading executives that you will take with you through your career
Thought Leadership
Content and insight from industry experts when it matters most
Intelligent interaction
Interactive quizzes gamify your experience
Have a question…
There is no cost associated with attending a GDS Summit. In return, we ask that all senior executives in participation attend for the full duration to ensure that all attendees get maximum value and insight from the interactive roundtables, live Q&As and breakout networking sessions.
Our digital summit portfolio is designed to bring together senior decision makers from large global businesses and innovative disruptor brands to drive industry forward through addressing business critical challenges collaboratively.
If you’re keen to build new connections with likeminded leaders, de-risk your projects through new insight and establish new partnerships that can accelerate your projects then apply to attend today.
Complete our form below if you’re interested in attending the summit and you meet our application criteria. A member of the GDS team will then reach out to run you through the programme and event format and discuss your participation.
On stage: co-host a panel discussion with a group of likeminded senior executives or host a solo keynote presentation. Both slots include elements of interactive audience Q&A
Off stage: become a roundtable moderator, leading the discussion with the same cohort of executives for the duration of the summit around a specific topic you’ve agreed to focus on during the roundtable session.
We can tailor a partnership package to help meet your business objectives. This might include brand awareness, driving traffic to your site or quality editorial content via exclusive interviews and Q&As with our executive audience. Enquire today for more information.