Driving Down the Autobahn: How Successful B2B Business Leaders Transform Their Digital Vision into Reality
Dinner Location: Vienna
Good evening…
And welcome to this Meet the Boss event in partnership with MERKLE
Today every B2B business leader knows they need, or already have, an ambitious digital transformation vision. A road that enables constant innovation, customer centricity and personal experiences, decisioning based on data. However, few businesses have been able to master the right vehicles to take them on this journey as fast, effectively, and successfully as their industry’s tech-savvy start-ups or the B2C world.
There are many struggles delivering seamless customer journeys, fine-granular personalized and context-sensitive communication based on extensive data. Together, we’ll discuss quick wins, realistic long-term visions and change management to break down silos within your organization. Let’s prepare your business and people for the constant and continuous evolution that a successful customer-centric digital transformation requires to bring your vision to a reality.
From the entire team at Meet the Boss and MERKLE we look forward to hearing your thoughts and providing you with the right discussions to keep you on course, every course.
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Why Attend
Experience shared learning
Meet industry leading like-minded executives tackling similar initiatives.
Benchmark with your industry peers
Discover and network to gain expertise and experience on how to best act and succeed
Accelerate your projects
Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.
An engaged experience
An expert host facilitates conversations, with live polling, Q&As, and gamification to ensure focused conversation
Discover next-level ideas
Ensure project success with access to industry experts and cutting edge thought leadership
De-risk new projects
Gain a range of insights from peers and technical experts who are current with emerging business trends.
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Event Agenda
18:00 - 18:30
Welcome drinks reception & networking
18:30 - 18:40
Introduction from master of ceremonies
18:40 - 19:00
Keynote Speakers
19:00 - 21:00
Three-course dinner complemented with table discussion points
21:00 - 21:30
Wrap up & closing remarks from Merkle
Event host
Robert Bruckbauer
About Merkle
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.