How Data-driven creativity can revolutionize B2B Marketing?
Dinner Location: Mandarin Oriental
Good evening and welcome to this Merkle live event in partnership with Meet-The-Boss.
As businesses strive to meet the demands of today’s hyper-connected clients and consumers, the need for personalised experiences if greater than ever before. However, achieving true personalisation requires a deep understanding of your customers’ needs, behaviours and preferences.
At this exclusive, three-course dinner event in Munich, Merkle will share their insights on how B2B companies can leverage data-driven strategies to overcome the challenges of digital transformation and deliver highly personalised experiences that drive both customer loyalty and growth. They will discuss latest trends, best practices and share real-life case studies of leading businesses that are using data to drive success.
We will discuss digital roadmaps, common pitfalls, the role technology plays and learn why starting small is often in an organisation’s best interests. Whether you are a marketer, data scientist or B2B business leader, this event is a must-attend for anyone looking to stay ahead of the curve and harness the power of their data.
From the entire team at Meet the Boss and Merkle, we look forward to hearing your thoughts and providing you with the right discussions to keep you on course, every course.
Bon Appetit!
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Why Attend
Experience shared learning
Meet industry leading like-minded executives tackling similar initiatives.
Benchmark with your industry peers
Discover and network to gain expertise and experience on how to best act and succeed
Accelerate your projects
Accelerate In-depth face time with the world’s leading tech companies pushing the boundaries to solve your challenges.
An engaged experience
An expert host facilitates conversations, with live polling, Q&As, and gamification to ensure focused conversation
Discover next-level ideas
Ensure project success with access to industry experts and cutting edge thought leadership
De-risk new projects
Gain a range of insights from peers and technical experts who are current with emerging business trends.
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Event Agenda
18:00 - 18:30
Welcome drinks reception & networking
18:30 - 18:40
Introduction from master of ceremonies
18:40 - 19:00
Keynote Speakers
19:00 - 21:00
Three-course dinner complemented with table discussion points
21:00 - 21:30
Wrap up & closing remarks from Merkle
Event host
Daniela Stofer
Jose Machado
About Merkle
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company.