Metrics matter. They help determine the effectiveness of key marketing activities, validate that business goals are being met, and establish operational discipline. To provide a full view of marketing’s impact on achieving brand goals and reaching the right end consumers, leading organizations are looking at all contributions: the efficiency and effectiveness of marketing campaigns, the role of marketing programs down the sales funnel that drive awareness, consideration or sales, and the intersecting activations on each marketing.

Join LinkedIn and a select group of industry peers for a Meet the Boss virtual roundtable as we discuss challenges and explore best practices for leveraging metrics to measure the success of key marketing initiatives.

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