In this challenging market, delivering double-digit cloud revenue growth requires a coordinated approach leveraging multiple strategies. In this keynote, Cloud COO for SAP North America, Pete Brawerman, will share how global tech companies like SAP are deploying traditional and non-traditional game plans to maximize revenue.

Turning data into revenue is one of the most important talking points of 2021. In fact, business leaders globally know that as organizations adapt and grow in a disruptive landscape; faster delivery, reliability and scalability are critical in the drive to unlock new revenue streams, enhancing our commercial offerings through the use of valuable data and analytics in a post-pandemic world.
The increase of competitive pressures also puts more strain on teams to stand out in the market, drive differentiation and increase customer stickiness. In fact, 70% of CDOs say that their primary focus is revenue-generating activities from data, with an increasing share having revenue responsibility tied to compensation. Data and analytics are now taking centre-stage as a way to deliver growth, drive revenue generation and enhance overall business outcomes; Monetize insights not data – build new data products or create analytics features in existing products.
So, how can we use analytics and data as a competitive differentiator? And, how important is it to make data strategy a fundamental part of our revenue and company growth strategy?

•How can we establish insights that drive monetization?
•How can analytics and data act as a competitive differentiator?
•How does your data strategy fit into your revenue and company growth strategy?

Executives in sales and other go-to-market functions face unprecedented change and uncertainty as increased business complexities and constant market shifts create extraordinary obstacles. Yet, some are beating all expectations, with more firms than ever reaching unicorn status—$1 billion valuations—and launching successful public offerings.
The reason? Revenue operations.
That is how best-in-class companies outperform their peers in the market. By recognising that revenue is not just an outcome or a result, but rather it is the most critical business process in any B2B organisation and, as such, it should be controlled, measured, and automated like any other. So, where do we get started?

•What strategies do you have for more accurate forecasting and pipeline management?
•How can go-to-market/revenue teams reduce admin?
•How can you make better use of CRM data?

According to the recent Salesforce State of Commerce report – consumer and business buying patterns are changing faster than ever as 56% of high performing organisations expect a majority of their revenue to come from digital channels
However, these shifts also present a new set of challenges for organizations to quickly pivot their businesses to be well-positioned for success in this new digital-first status quo.
How you can adapt and scale with a composable platform to tap into new channels and markets, innovate and succeed across any industry with eCommerce and deliver connected, personalised customer experiences at each touch point?

•How to deliver connected customer experiences as you rapidly scale up your growing business to reach new segments and expand into new markets
•How to unlock innovation and agility with new technologies and platforms, such as social media, live chat, virtual shopping and more to engage with your customers in new ways
•How to unlock data-rich insights to deliver personalised customer journeys as you diversify your go-to-market channel strategy