To say a lot has changed over the last year would be an understatement. Rising inflation and macroeconomic uncertainty have emerged as tangible threats across the globe. As the days of ‘growth at all costs’ come to an end, organisations are becoming laser focused on operational efficiency. This is having major downstream effects on how they collect and process customer data.

In tandem, the CDP (Customer Data Platform) has become a cornerstone of the modern technology stack, as the volume and complexity of customer data has soared exponentially. But now, organisations are striving to do even more with their data. A CDP has moved beyond collection, and now the focus is activation.

Join Twilio Segment and a select group of industry peers to discuss your current challenges with customer data platforms. Find out how and why customer data is powering customer engagement to drive retention and loyalty. Share best practices in this Meet The Boss roundtable.

Twilio is an American company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs.