How to collect, understand, and activate customer data to create meaningful experiences
Privacy regulations are changing rapidly. By next year, Google Chrome, which accounts for two-thirds of all internet browsing worldwide, will phase out the use of cookies. This will have a huge impact on companies that have relied heavily on social media and cookie-based acquisition and personalization strategies for customer engagement and retention.
The time is now for organizations to build an effective first-party data strategy if they’re to continue to drive personalization and meet increasing customer demands for relevant and unique experiences.
So, how can you activate a customer data strategy and offer tailored content that adapts to individuals’ changing interests and preferences? How can effective personalization increase revenue, reduce costs and maximize ROI? And how can AI and first party data support you?
Join Breinify and a select group of industry peers to explore your own customer data challenges and discover best practice solutions to propel your digital marketing to the next level.
Event host
Gleb Vaguine
About Breinify
Breinify’s mission is to democratize data science with a powerful predictive personalization platform for consumer enterprises. This AI-driven lightweight solution enables marketers to deliver dynamic personalization at scale in real-time, without having to support an in-house data science team.
Breinify’s platform is powered by proprietary AI, which blends traditional machine learning and complex algorithms. It makes intelligent decisions for individual consumers, across digital marketing channels with measurable results within months.
Breinify customers include BevMo!, Duraflame, Hidden Valley Ranch, and others. By using Breinify’s platform, customers have achieved results such as $125M in new revenue, 20x more page visits, and +105% in CRM growth in the last year.
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In short, yes. However, please be aware that the majority of our events are for senior business leaders from the world’s leading organizations. You can of course always browse our content for free and engage on social media, as well as recommend your peers.