More than 2 and a half years after it started, the Covid-19 pandemic, continues to have a tremendous impact on consumer behaviors and attitudes. In particular, the shift from physical to digital experiences has accelerated like never before.

These behaviors will continue to evolve, but because of the current volatile market, inflation is injecting fears into consumers, and they may be pulling back on spending. Businesses not only need to justify their digital investment but also stipulate demands and meet their financial KPIs. How does one build great user experiences to not just attract new consumers but retain existing ones? Best in class organizations are leveraging video-based technology that gives them a first person understanding of their customer experience.

Join UserTesting and a select group of industry peers for a Meet the Boss virtual roundtable as we discuss challenges in keeping ahead of changing consumer behavior and best practices moving forward for innovation and growth.

UserTesting enables organizations to understand what it’s like to be their customer, with a video-first experience testing platform with a global, opt-in network of contributors. Through UserTesting’s Human Insight Platform anyone in an organization can easily get a vivid, first-person understanding of any experience. With UserTesting, any team can watch real people engage with products, apps, or services.

The platform generates video-based Customer Experience Narratives, or CxNs™, typically in less than a day, and often within a few hours. Using machine learning, the platform analyzes and surfaces key moments of insight rapidly and at scale.